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September 26 - October 1, 2020

YOU MUST PURCHASE TICKETS FIRST, then Log In or Sign Up by clicking above

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Going Virtual in 2020

For the first time in history, The Big Apple Awards will be a virtual experience occurring from Saturday, September 26 – Thursday, October 1, 2020. The four-day virtual summit will recognize various PR awards including the “15 Under 35” Awards, “Leadership in Diversity & Inclusion” Awards, and a new award focused on the PR industry’s resilience in “Crisis Communications: Responding to the Pandemic”.

Tickets are available in three options including $45 for one day’s experience; $75 for the Big Apple Campaign Awards; and a $99 Full-Access Package that includes all four days. Early bird pricing is in effect now through midnight on Friday, September 11, 2020.

A HUGE Thank You to our Sponsors

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New York City

The Big Apple Campaign Awards

Wednesday, September 30, 2020

7:00 PM - 8:00 PM

BIG APPLE AWARDS PRESENTATION

8:00 PM - 9:00 PM

POST-EVENT CELEBRATION WITH THE WINNERS!

PRSA-NY President's Award Winner

LYNNE SCOTT JACKSON

LYNNE SCOTT JACKSON

Lynne Scott Jackson is a seasoned communications professional with experience in national consumer marketing, advertising, audience/channel expansion, content development, media relations, strategic advocacy, healthcare, business education, public affairs, corporate social responsibility and social entrepreneurship. Prior to joining The City University of New York - City College as Distinguished Lecturer and Deputy Chair, Media & Communication Arts Department, she was Adjunct Professor at

New York University’s School of Professional Studies.

 

Her consultancy, Millynneum Marketing, Media + Public Affairs, has developed award-winning public relations programs for corporations, businesses and institutions, including: Colgate-Palmolive Company’s Bright Smiles, Bright Futures™ a 30 year corporate social responsibility initiative reaching 1 billion children in 80 countries (Lynne has served as senior consultant since the program’s inception), Pepsi-Cola Company’s “Link” program uniting multicultural business and corporate America, South African Tourism, Schering Plough, The Prostate Net’s Going to the Barbershop to Fight Cancer promotion, Warner Bros. and SKG DreamWorks, to name a few. 

PRSA-NY John W. Hill Award Winner

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JON IWATA

During his 34-year career with IBM, Jon held a variety of senior management roles. He was most recently IBM Senior Vice President and Chief Brand Officer. IBM’s brand is one of the most valuable in the world, a status enhanced by strategic brand platforms that express the company’s strategy, purpose and values. Jon is the architect of several of these platforms, including e-business, Smarter Planet and Watson.

Prior to his role as Chief Brand Officer, Jon led IBM’s global marketing, communications and corporate citizenship organization for nearly a decade. He was chairman of the IBM Values and Policy Advisory Board and chaired IBM’s corporate strategy committee for three years.

Jon is recognized as a leader in both the marketing and corporate communications professions. He is an inductee of the Marketing Hall of Fame, the CMO Club Hall of Fame and the Page Society Hall of Fame, which honors lifetime achievement in business communications. He was named a Brand Genius by AdWeek in 2017 and is a recipient of the Distinguished Service Award from The Seminar, an organization of Chief Communications Officers.

15 UNDER 35 AWARDS

TAKING PLACE ON SATURDAY, SEPTEMBER 26, 2020 - 11:00A - 1:00P

Blue Smoke

Leadership in Diversity & Inclusion

TAKING PLACE ON TUESDAY, SEPTEMBER 29, 2020 - 5:00P - 7:00P

MEET OUR PANELISTS:

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CARMELLA GLOVER

Joined Page as the Director of DE&I in August of 2020 and has been Executive Director of the Diversity Action Alliance since July of 2019. In her role, she provides strategic direction for Page’s DE&I initiatives and oversees the operations, programs, finances, and strategic plan of the Diversity Action Alliance (DAA). The DAA is a cross-industry coalition led by communications trade organizations with a mission of accelerating progress in the achievement of meaningful and tangible results in diversity, equity and inclusion in the field.

Glover brings 10 years of corporate experience from L’Oréal USA, Procter & Gamble, and Johnson & Johnson where she worked on and led manufacturing, supply chain, and communications teams. Before transitioning into diversity work, Glover was in operations, designing organizational strategy for and leading a team of supply chain managers at L’Oréal U.S.A., where she was responsible for overseeing the successful launch of luxury skin care products resulting in $100+ million in new sales annually. While at L’Oréal, Glover led a capital avoidance project in the fine fragrance manufacturing department, saving the organization $1.5 million in spend, improved the speed-to-market of skincare products and restructured the launch management department to improve efficiency and productivity of launch managers.

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SOON MEE KIM

Soon Mee Kim is executive vice president and Chief Diversity, Equity and Inclusion Officer for the Omnicom Public Relations Group, the world’s leading communications agencies across a broad array of industries and specialties. Omnicom Public Relations Group (OPRG) is part of Omnicom Group, the global leader in marketing communications. In her role,

Recognized as an industry pacesetter and culture creator, Soon Mee was most recently executive vice president and Global Diversity, Equity & Inclusion Leader for Porter Novelli, the global purpose communications consultancy within the Omnicom network.

A dreamer and a doer, Soon Mee is passionate about the power of the workplace to drive societal impact. In 2020, she was named an ADCOLOR Legend, as well as PRWEEK Hall of Femme honoree. PROVOKE (formerly The Holmes Report) recognized her as one of the Top 25 Innovators for the Americas in 2019, and ColorComm honored her with a prestigious Circle Award. Soon Mee spearheaded the best agency diversity initiatives for 2018 and 2019 as determined by PRWEEK and the PR Council, and was named Agency Diversity Champion of the Year in 2018. She initiated an industry‐wide diversity pledge aimed at transforming her industry to be inclusive of all forms of diversity.

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HELEN SHELTON

A Senior Partner at Finn Partners, Helen oversees the agency’s Actions Speak Louder D+I program, while also developing consumer-engaging campaigns for a variety of clients. Building strategic alliances for client brands to net tangible results is simply all in a day’s work for Helen. Her connectivity has fostered relationships with some of the most iconic figures in the worlds of art, music, entertainment and architecture, all while making a career by making a difference. 

 

Most recently, Helen led the team that launched Hip Hop Public Health’s breakthrough COVID-19 trilogy of music video PSAs, 20 Seconds of More20 Segundos o Más and Behind the Mask yielding more than 300 million combined media impressions and three million views on YouTube. Helen works tirelessly in the industry not only to responsibly promote products but also to advance important causes, ranging from adult education and housing, arts and culture, voter registration, disparate unemployment and disease awareness initiatives. Named one of the 25 Most Influential Black Women in Business by The Network Journal, Helen is a Director of the New York Urban League, and leads the PR Council’s national Diversity Community. For two consecutive years, she served on the board of PRSA-NY as VP of Marketing. She is featured in the seminal book, Diverse Voices, and regularly writes about multicultural marketing and DEI, most recently in PR News and Triple Pundit. Helen is a graduate of Dartmouth College and holds an M.S. from Boston University. 

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LORENA KURI

Following a couple of years as an International Trade Agent in Canada, and many others in PEPSICO Mexico, Lorena started her career in Novartis back in 2007.  From there, she held several commercial roles of increased responsibility at a country and regional level, where she was exposed to the impact that Inclusion and Diversity have in the workplace and the marketplace.   

In 2019 she joined BMS as Head of Diversity Strategy and is currently partnering with internal and external stakeholders to address the need for increased diversity in clinical trials.  Her full time job focuses on securing that clinical trial population is reflective of the disease being studied.  

 

As a strong inclusion advocate she received the Red Shoe Leader Award in 2018, and in 2020 became a member of WOCIP (Women of Color in Pharma) Board of Directors. She also sits in her hometown Diversity Committee in New Providence, NJ, where she lives with her husband and two kids. 

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MARG MIRANDA-ABATE

Margarita Miranda-Abate has extensive strategic communications and marketing experience, having led global and North America business across a myriad of brands and sectors throughout her career. She loves brand marketing and is a believer of audience-led communications that drives deep and targeted messaging.

Fluent in English, Spanish and Portuguese, Marg is currently Director, Communications & Advocacy, Latin American & Canada, Novartis Oncology. Skilled in navigating international local market and cultural nuances; Marg, at the end of the day, loves a good story that moves people. She is a passionate advocate for staff development, leadership and career-pathing. 

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ANGELA K. CHITKARA

Diversity and Inclusion has been the backdrop of Angela K. Chitkara’s life as she traversed the globe as a television journalist, entrepreneur and educator in an effort to effect change and level the playing field. Chitkara is a fourth-generation educator. Her baseline research titled #PRDiversity: The Struggle is Real. Meeting Business Objectives with a 2020 Mindset, has been published in The Holmes Report and The Harvard Business Review (HBR) while she served as PR Track Director in the Branding + Integrated Communications (BIC) program at The City College of New York (CCNY).

Angela made the Innovator 25 North America list for “changing the game by shining the D&I spotlight directly on the CEOs.” She is Founder and CEO of US India Corridor (USIC), a strategic communications firm specializing in socially-impactful public-private engagement. Angela holds a Masters in InternationalAffairs, Columbia University, a Masters in International Journalism, City University, UK; and a BA in Communications, Seton Hall University. Follow her @AngelaChitkara.

PATRICE TANAKA

Our Leadership in Diversity & Inclusion

Host & Keynote Speaker

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Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC

Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur and co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on helping individuals and organizations discover and actively live their purpose to unleash greater success, fulfillment and joy in their personal lives, workplaces and communities. 

She is the co-author of the best-selling books, Beat the Curve and Performance360, where she writes about life and organizational purpose. Patrice is also the author of Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO, a book about her late-life passion for ballroom dancing and the lessons she learned. 

Patrice has been honored by many organizations, including PRWeek (Hall of Fame inductee), Public Relations Society of America (“Paul M. Lund Award for Public Service”), PRSA Foundation (“Paladin Award”), New York Women in Communications (“Matrix” Award), Asian Women in Business, Working Mother magazine (“Mothering that Works” Award), Girl Scouts of Greater New York (“Women of Distinction” Award), among others. 

Although she is no longer a PR professional, Patrice serves as Co-Chair of the Diversity Action Alliance, a PR industry coalition of the 18 largest membership organizations committed through a “Pledge” to improving diversity, equity and inclusion in the PR profession.  

Patrice is based in New York City, but “home” is Hawaii, where she was born and raised.  Where ever she is, Patrice lives her life with the “Aloha Spirit.”  Reach Patrice via Patrice@JoyfulPlanet.com or connect with her via LinkedInTwitterFacebook and Instagram.

Blue Smoke

2020 Big Apple Award Winners!

2020 Best of the Best

Big Apple Award Winners

‘Best Use of Research’ Award

Winner: GCI Health & Merck for ‘A Touch of Sugar.’

 

‘Best Business or Campaign Outcome,’

Winner: Ketchum & Gillette for ‘We Believe.’

 

2020 Best of the Best Award

Winner: Edelman & Dove Men+Care for ‘The Pledge for Paternity Leave’

 

REPUTATION & BRAND MANAGEMENT GROUP

Reputation & Brand Management, Brand Engagement, Integrated Communications,

and Spotlight: Brand Engagement

 

Business
Winner: Ketchum & Gillette for ‘We Believe’


 

Government, Associations and Non-Profit Organizations

Honorable Mention: Hill+Knowlton Strategies & Weill Cornell Medicine for

‘Weill Cornell Medicine Student Debt-relief Initiative: Transforming the Future of Medical Education’

 

Winner: Ketchum & Project Management Institute for

‘Project Management Capitalized: PMI and the World’s 50 Most Influential Projects.’

 

 

Campaigns with Budgets of $150,000 or Less 

Honorable Mention: Butler Associates & Plaza College for ‘America's Court Reporters Shortage’

 

 

Campaigns with Budgets Between $150,000 and $500,000

Honorable Mention: Ketchum & 3M for ‘3M Champions Science’

 

Winner: The TASC Group for ‘Repairing a Reputation in the National Spotlight.’

 

 

Brand Engagement - Business

Winner: GCI Health & Merck for ‘A Touch of Sugar’

 

 

Integrated Communications - Consumer Products (Mass Market)

Honorable Mention: JBL for ‘JBL Turns it Up.’

 

Winner: Peppercomm & Pirelli Tires for

‘Going #Below44 Degrees with Pirelli: Consumer Winter Tire Education Campaign’

 

 

Integrated Communications - Government, Associations and Non-Profit Organizations

 

Honorable Mention: Ketchum & Project Management Institute for

‘Project Management Capitalized: PMI and the World’s 50 Most Influential Projects’

 

Winner: Padilla - FoodMinds & Produce For Better Health Foundation for

‘A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives.

 

 

Spotlight: Brand Engagement

 

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar'

Winner: M Booth & Heluva Good! for ‘Heluva Good! S.S. Snacker’

EVENTS & OBSERVANCES GROUP

Events & Observances (One to Seven Days), Events & Observances (More than Seven Days)

 

Events and Observances (One to Seven Days) - Business

Winner: Ketchum & Mastercard for ‘#AcceptanceMatters’

 

 

Campaigns with Budgets of $150,000 or Less

 

Honorable Mention: LEWIS Global Communications & Jabra for

‘Jabra Makes Noise at CES 2019...Without Product’

 

Winner: Gillian Small PR & Green Giant for

‘Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole’

 

 

Campaigns with Budgets Between $150,000 and $500,000

 

Honorable Mention: Coyne Public Relations & CeraVe for

‘Cleansing America’s Top Skin Sins During Cleanse Your Skin Week’

 

Winner: Golin & Nutella for ‘Nutella Launches Hotella Nutella,

the Ultimate Weekend Breakfast Experience’

 

 

Events and Observances (More Than Seven Days) - Business 

Winner: GCI Health & Bristol Myers Squibb for

‘Coast 2 Coast 4 Cancer and Country 2 Country 4 Cancer - 2019 Rides.’

 

 

Campaigns with Budgets Between $150,000 and $500,000

Winner: Coyne Public Relations & Hampton by Hilton for

‘Dialing Up the Hampton by Hilton Real Travel Roadtrip Hotline.’

 

 

PUBLIC SERVICE / PUBLIC AFFAIRS GROUP

Public Service, Public Affairs

 

Public Service - Business

 

Honorable Mention: Coyne Public Relations & Pacira BioSciences, Inc. for

‘GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families.’

 

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar’

 

Winner: The TASC Group & Chris Graff for

‘The NYC Curb-to-Market Challenge: Promoting the Circular Economy in New York City.’

 

 

Government, Associations and Non-Profit Organizations

 

Honorable Mention: The Monday Campaigns for

‘Getting Kids, Families, Communities in the Kitchen to Foster Culinary Literacy through Kids Cook Monday.’

 

Honorable Mention: Coyne Public Relations & The Banfield Foundation for

‘Safer Together: Keeping families and pets together in times of trouble.’

Winner: Edelman & Dove Men+Care for ‘The Pledge for Paternity Leave.’

 

 

Campaigns with Budgets of $150,000 or Less

 

Winner: The TASC Group & Chris Graff for

‘The NYC Curb-to-Market Challenge: Promoting the Circular Economy in New York City.’

 

 

CONSUMER MARKETING GROUP

Marketing Consumer Products, Marketing Consumer Services, Best use of Influencers

 

Marketing Consumer Products - Healthcare

 

Honorable Mention: Sharp Think & Abacus Health Products for

‘Launching Rob Gronkowski (“Mr. Recovery”) for CBDMEDIC.’

 

Winner: Carmichael Lynch Relate & Garden of Life for

‘Garden of Life capitalizes on Collagen Craze to capture a new category.’

 

 

Marketing Consumer Products - Technology

 

Winner: 360PR+ & Trek Bicycle for

‘Trek Introduces WaveCel, a New Standard in Helmet Safety.

 

 

Marketing Consumer Products - Beauty

 

Honorable Mention: Coyne Public Relations & CeraVe for

‘Cleansing America’s Top Skin Sins During Cleanse Your Skin Week.’

 

Winner: Coyne Public Relations & CeraVe for their other campaign in this category,

‘Catapulting New Hydrating Sunscreen to Launch Success.’

 

 

Marketing Consumer Products - Food, Beverage and Hospitality

 

Honorable Mention: Pollock Communications & Moon Cheese for their

‘Moon Cheese Marketing Campaign.’

 

Honorable Mention: HUNTER & Happy Egg Co. for

‘Happy Egg & World_Record_Egg: #HappyLikeAnEgg’ Campaign.

 

Winner: HUNTER & LACTAID for ‘L is for LACTAID®, R is for Real Milk.’

 

 

Marketing Consumer Products - Packaged Goods

 

Honorable Mention: Coyne Public Relations & CeraVe for

‘Catapulting New Hydrating Sunscreen to Launch Success.’

 

Winner: Broadhead. & Beech-Nut Nutrition for their campaign:

‘Beech-Nut Channels Parent-to-Parent Advocacy to Educate New Moms and Dads.’

 

 

Marketing Consumer Products - Non-Packaged Goods

 

Honorable Mention: Diffusion PR & Burrow for

‘Burrow: From Modular Sofa Brand to Home Solutions Powerhouse.’

 

 

Marketing Consumer Products - Campaigns with Budgets of $150,000 or Less

 

Winner: Diffusion PR & Ghostery for

‘Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse.’

 

 

Marketing Consumer Products - Campaigns with Budgets Between $150,000 and $500,000

 

Honorable Mention: Pollock Communications & Moon Cheese for their ‘

Moon Cheese Marketing Campaign.’

 

 

Marketing Consumer Services - Technology

 

Winner: Diffusion PR & Ghostery for

‘Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse.’

 

 

Marketing Consumer Services - Finance

 

Honorable Mention: M Booth & Northwestern Mutual for their campaign, ‘Moneymates.’

 

Winner: Ketchum & Mastercard for ‘#AcceptanceMatters’


 

Marketing Consumer Services - Travel and Tourism

 

Honorable Mention: M Booth & Wyndham Destinations for

‘Wyndham Destinations Flips the Script on Timeshare.’

 

Winner: BerlinRosen, MCR and MORSE Development with their campaign for the ‘TWA Hotel Opening.’

 

 

Marketing Consumer Services - Restaurant/Bar and Retail

 

Honorable Mention: Coyne Public Relations & Lane Bryant for

‘Lane Bryant and Beauticurve Collab: How Strategic Collaborations are Plus-ing Up this Retailers Game.’

 

Winner: WordHampton Public Relations Inc & Coche Comedor with their ‘Launch of Coche Comedor.’

 

 

Best use of Influencers - General Entries

 

Honorable Mention: Citizen Relations & Zevo | P&G for

‘Marketing Moneyball: How a challenger brand used sabermetric learning from

Major League Baseball to reshape how influencer marketing is done.’

 

Winner: Broadhead. & Beech-Nut Nutrition for ‘Beech-Nut Moms: Nano Influencers Drive Mega Results’

 

 

Best use of Influencers - Campaigns with Budgets of $150,000 or Less

 

Winner: HUNTER & Scotch Brand for ‘Scotch™ Brand Powers Getting Ship Done.’

BUSINESS-TO-BUSINESS GROUP

Marketing Business-to-business, Global Communications, Crisis Communications, Issues Management,

Internal Communications, Investor Relations, Annual Reports, Legal Marketing & Communications

 

3M Champions Science      

Ketchum & 3M

 

Buy and Hedge!       

LoBello Communications & ZEGA Financial

 

Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors     

Butler Associates & Barasch McGarry

 

Chatmeter Rises Above the Chatter to Drive 1000% Revenue Growth

Hotwire & Chatmeter

 

Coast 2 Coast 4 Cancer/Country 2 Country 4 Cancer 2019 Rides        

GCI Health & Bristol Myers Squibb

 

EMPOWERing Gender Diversity in Events

Crenshaw Communications & Bizzabo

 

Pompeian, Inc. Fights the Proposed Tariffs on Bulk-Imported EU-Origin Olive Oil   

HUNTER & Pompeian, Inc.

 

Project Management Capitalized: PMI and the World’s 50 Most Influential Projects 

Ketchum & Project Management Institute

 

Repairing a Reputation in the National Spotlight

The TASC Group


TARGETED MARKETING GROUP

Targeted Marketing to Women, Targeted Marketing to Men, Targeted Marketing to Millennials, Targeted Marketing to Baby Boomers, Marketing Targeted Specifically to Animal Care, Multicultural Public Relations

 

Targeted Marketing to Women - General Entries

 

Honorable Mention: Citizen Relations & Zevo | P&G for

‘Marketing Moneyball: How a challenger brand used sabermetric learning from

Major League Baseball to reshape how influencer marketing is done.’

 

Winner: Broadhead. & Beech-Nut Nutrition for

‘Beech-Nut Moms: Turning Everyday Moments into Extraordinary Connections.’

 

 

Targeted Marketing to Men - General Entries

 

Winner: Edelman & Dove Men+Care for ‘The Pledge for Paternity Leave.’

 

 

Targeted Marketing to Men - Campaigns with Budgets Between $150,000 and $500,000

 

Honorable Mention: Ogilvy & Endo Pharmaceuticals for ‘Ask About the Curve,’

 

 

Targeted Marketing to Millennials - General Entries

 

Honorable Mention: Ketchum & Gillette for ‘We Believe.’

 

 

Marketing Targeted Specifically to Animal Care - General Entries

 

Honorable Mention: Coyne Public Relations & The Banfield Foundation for

‘Safer Together: Keeping families and pets together in times of trouble.’

 

 

Multicultural Public Relations - General Entries

 

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar,’

 

Honorable Mention: MMK+ (Ketchum, Porter Novelli) & Gillette for ‘First Shave.’

 

Winner: JPMorgan Chase & Company. for

‘Combating America’s Racial Wealth Gap Through Currency Conversations.’

 

 

DIVERSITY & INCLUSION GROUP

Spotlight: Diversity & Inclusion, Diversity & Inclusion in the Workplace

 

Spotlight: Diversity and Inclusion - Business

 

Honorable Mention: MMK+ (Ketchum, Porter Novelli) & Gillette for ‘First Shave.’

 

Winner: Ketchum & Mastercard for ‘#AcceptanceMatters’

 

 

CORPORATE SOCIAL RESPONSIBILITY GROUP

Corporate Social Responsibility, Community Relations

 

Corporate Social Responsibility - General Entries

 

Winner: GCI Health & Merck for ‘A Touch of Sugar’

 

 

Corporate Social Responsibility - Campaigns with Budgets of $150,000 or Less

 

Honorable Mention: Butler Associates & Barasch McGarry for The

‘Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors.’

 

Winner: BCW Global & Tom's of Maine for ‘#NatureNurtures’

 

 

Corporate Social Responsibility - Campaigns with Budgets Between $150,000 and $500,000

 

Honorable Mention: Ketchum & Gillette for ‘We Believe.’

 

 

Community Relations - General Entries

 

Honorable Mention: Metropolitan Transportation Authority for ‘

Hate Has No Place in our Transit System.’

 

 

MEDIA RELATIONS & CONTENT MARKETING GROUP

Spotlight Categories: Content Marketing, Digital Media, Video, Blogs or Microsite, Podcasts, Experiential Marketing, Media Relations, Infographics, Websites, Analytics, The Next Big Tech Thing: Innovative Technological Approaches to Execution

 

Spotlight: Content Marketing - Campaigns with Budgets Between $150,000 and $500,000

 

Honorable Mention: Y&R PR & Allergan for ‘MyGlaucoma’

 

 

Spotlight: Digital Media - Consumer Products and Services

 

Winner: Citizen Relations & Zevo | P&G for

‘Marketing Moneyball: How a challenger brand used sabermetric learning from

Major League Baseball to reshape how influencer marketing is done.’

 

 

Spotlight: Digital Media - Campaigns with Budgets Between $150,000 and $500,000

 

Honorable Mention: Y&R PR & Allergan for ‘MyGlaucoma’

 

 

Spotlight: Video - Social Video

 

Honorable Mention: 360PR+ & SunnyD for ‘SunnyD Gets Sweet on Digital and Makes Its Year.’

 

 

Spotlight: Video - Other

 

Honorable Mention: Coyne Public Relations & Pacira BioSciences, Inc. for

‘GATEWAY: A Story of How Surgery and Opioids Transformed the Lives of Three Families.’

 

Winner: GCI Health & Merck for ‘A Touch of Sugar’

 

 

Spotlight: Experiential Marketing

 

Honorable Mention: JBL for ‘JBL LIVE at Miami Music Week.’

 

Winner: Golin & Nutella for

‘Nutella Launches Hotella Nutella, the Ultimate Weekend Breakfast Experience.’

 

 

Spotlight: Media Relations - Cross Platform

 

Honorable Mention: GCI Health & Merck for ‘A Touch of Sugar,’

 

Honorable Mention: Butler Associates & Barasch McGarry for The

‘Campaign to Save & Restore Federal Support for 9/11 First Responders and Survivors’

 

Winner: Gillian Small PR & Green Giant for

‘Green Giant Dishes Up Viral Story with Record-Breaking 1,000-lb Green Bean Casserole’

 

 

Spotlight: Analytics

 

Winner: 360PR+ & Drizly for

‘Establishing Drizly as a Preeminent Data & Insights Resource for the Alcohol Industry.’

 
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Big Apple Award Stats - 2020

157

TOTAL CAMPAIGN
ENTRIES

63

15 UNDER 35 ENTRIES

75

JUDGES INVOLVED

100+

COMPANIES & AGENCIES REPRESENTED
OUR 2020 BIG APPLE AWARDS COMMITTEE
Blue Smoke

About The Big Apple Awards

The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. The program has evolved to keep pace with a rapidly changing industry and continues celebrate the exciting and innovative successes of talented professionals working in the heart of the communications universe. Today, a Big Apple Award is recognized as one of the highest honors bestowed in public relations.  

Visit PRSA-NY

#BIGAPPLE2020